People Analytics: who's on your customer list?

Analyze first and last names. Get a battle-tested demographic drilldown of your customer or user list. Download the data. Segment out likely customers. Drill, baby, drill.

Name Analysis

Using just first and last names, we can create a likely profile of your users including gender, age and race/ethnicity. It's based on publicly available Social Security Administration, US Census and actuarial data.

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List Segments

Segment any list in order to increase its utility for their organization. Want to target all the 25-35s women on your list? Segment them out!

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The First Name API

The world's first API that lets your organization get realtime name data that stays up-to-date as we get better at crunching the numbers, and lets you tap into your organization's full potential.

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